Wednesday, November 14, 2007

Becoming more analytical!

Its been over a month now since I posted on this blog and its because I think I'm having more responsibilities! Anyways the major good news is that my wife gave birth to our daughter - Hadassah on Friday October 26th and since then I've known what it means for a young man to be 'responsible'. Well if you think you are responsible already, then wait till you have a baby! I'm so excited though and I'm hoping I'll be the best dad ever.

So what else have been happening to me? I have successfully launched the Voting Solutions for the Celebrity Takes 2 TV show and viewers in Nigeria, Egypt, South Africa, United Kingdom, and the United States can now vote for their favourite celebrity dancer! Apart from managing the SMS Voting solution project I've been looking more into Web Analytics.

Wikipedia defined Web Analytics as '' the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase''

As a web consultant its imperative that I have a more strategic view of data gleaned from the sites I currently manage or will manage in the future. So whats my game plan?

  • Be more involved in the website analysis part of my job

  • Upgrade my skills by reading a few books including Web Analytics: An Hour a Day by Avinash Kaushik

  • Attend Web Analytics Wednesday events and conferences

  • Blog on what I've learnt and my real life experiences in analysing high transactional websites

  • And anything else that will expand my knowledge base and experience in making websites more effective!

If you're also interested in web analytics, why don’t you get in touch with me so we can tap each other's brain!


Anonymous said...

Congratulations on the birth of your daughter, that is such a great, and life changing, event.

And of course welcome to the world of Web Analytics!!


Kay said...

Thanks Avinash,

Its so encouraging for me that a guru like you will stop by my blog and leave a comment! I have ordered your book and enjoying every bit of it! I was also at the Web Analytics wednesday event at London earlier this week. I hope to be an expert like you too! just dont know how long that will take:)

olakunle said...

fifty years lolllll, its really nice you are carving a niche for yourself finally in something after all the dilly dallying. industrial chemistry......consultant.....economics.....businessman..... web analyst cool. proud of you boy. It looks as if it takes thirty years to fully discover identity. At least i have three and half years to go.